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From the Founders — Our "Why" We Got Started

From the Founders — Our "Why" We Got Started

Skincare doesn’t have to be complicated. A 12-step routine? That’s great if it works for you, but it’s not necessary for everyone. The focus is on essentials—keeping routines simple yet effective. It’s about using products that do what they need to without overwhelming you.

Our goal with Nusa Holistick is to address common pain points in skincare shopping and rethink some of the long-held ideas about skincare.

Skin Concerns

Understanding your skin type can be challenging, and even when you think you've nailed it down, skin types can change quickly due to travel, weather, lifestyle shifts, hormonal fluctuations, stress, illness, aging, or simply just because.

Often, we’re not just one skin type throughout our lives. That's why, rather than categorizing you into a single skin type, our focus is on what every skin type universally needs: nourishment. Whether you have dry, dull, acne-prone, sensitive, mature, oily, combination, or normal skin, our products support healthy, balanced, and radiant skin over time, with whatever changes may come.

Overwhelming Choices

The vast number of skincare brands and products on the market can be overwhelming. Trends come and go, making it hard to know what’s worth adding to your routine. That "pull" from different brands, one marketer telling you this and another telling you that, can leave you unsure of what to put on your skin — we get it.

Our role at Nusa Holistick is to provide bite-sized education and present information in easily digestible content, often through the lens of our holistic nutrition and aesthetics background.

We prioritize minimalism; often, less is usually more, especially when our skin is experiencing challenges or when we’re trying to address a specific concern. Our goal is to streamline routines with products that are truly effective without needing multiple steps—we focus on the essentials and we do them really, really well.

Cultural Rituals

If you haven’t tried Gua Sha yet, we’d love to introduce it into your routine in a simplified way. While Gua Sha is often seen as a method for making physical changes to your appearance—like snatching the jawline or contouring the face—the true magic lies in its deeper benefits. It provides lymphatic support, boosts blood circulation, works out fascia and muscles, and fosters a stronger connection between mind and body.

At Nusa Holistick, we infuse our heritage into everything we create. Rather than adding more noise to the market, we focus on enhancing skincare and wellness by elevating product quality and weaving in our island minimalism and culturally inspired ingredients for everyone to enjoy.

Affordable Luxury

Pricing can be personal and tricky because what’s considered affordable varies from person to person. What we can guarantee is that we’ll always deliver the best possible value for the quality of ingredients we use, and we source some of the finest ingredients out there.

If you’re new to skincare or looking to upgrade your routine, Nusa Holistick is for you. Our products offer ease of use and immediate benefits, checking all of your boxes. For those accustomed to luxury who want more affordable solutions without sacrificing quality or effectiveness, Nusa Holistick is also for you. In fact, we’ve had clients happily transition from $300+ moisturizers to our products; and we’ll make sure everyone's skin is well taken care of.

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